In collaboration with Public Seed funds, We discovered that types of seed we are consuming
today covers around 6% of the whole seed available today. Instead of fund raising to support farmers to grow and expand seeds to keep as public property. Instead, we think that the best way to protect our seeds varieties is to keep eating and protect it with ourselves.

We invented a new product called "Serious Cereal" to represent the varies of food in one box. When you purchase serious cereal, you are supporting farmers to grow and expand seeds varieties. The money gained from this project (after cost deduction) will go towards the seed funds.