Parrot soap is one of the best selling soap in Thailand. The brands is over 70 years old.
Most people who use this soap is now elderly. We need to expand the target to younger generations. However, the scent of the soap is quite strong, and seem old fashion, so people are embarrass to Use it. Parrot soap decide not to change the unique scent. However,
we turn this originality into something customers accept and proud to use this brand again.