Knorr has never launched a new product  in the past 20 years. Mostly, consumers are familiar  with Knorr cube. Then the market is shifting towards seasoning powdered causing Knorr to lost market share. What Knorr did to fight the seasoning powder is to launched a seasoning sauce. The new Knorr sauce goes far beyond seasoning. It smells better, marinate faster and deeper into the meat,  you can cook more varieties of food. Just this one Knorr Sauce is enough for your kitchen.