When our loved one dies. We mourned for their death, after that funeral has to be organized, gather important documents, execute will and insurance policy. What we want people to do first is to arrange for organ donation within 6-8 hours of death. So we can save others.
The intention of this campaign is to make people think of lives that can be saved when you have lost your loved ones. It’s the last chance for the dead to make merit for the last time.